The Charlotte Hornets’ Wesley Robinson On Engaging Fans And Staying On Brand

Wesley Robinson, Social Media Coordinator for the Charlotte Hornets, really prioritizes fan engagement in his role. Along with being creative and keeping up with trends, Welsey must make sure his content projects the brand. He does this by collaborating with other team members, staying in the loop with the player's socials and determining which trends are appropriate for them to adapt. Wesley also works to promote the many initiatives throughout the organization like ticket sales and community events. Social media is a place for fans to engage with their favorite teams and Wesley loves to build that bond using prize giveaways, inside looks and highlighting special moments. Wesley's commitment to the brand and to fan engagement is exactly how a strong community is created!